Impact investing: When financial returns are not enough

A focus on achieving both a positive societal impact and financial returns distinguishes impact from ESG investment strategies

A quick online search will tell you there are seemingly countless ways to invest your money ‘responsibly’ or ‘sustainably’. It could also unearth some new terms, like ‘ESG’ investing.

You might be asking yourself what these mean. Getting your head around some of the basics could help you put your long-term investments to work in a way that better aligns with your aspirations and values.

Here, we look to explain what we, at M&G, consider the foundations of responsible investing and how, through impact investing, you can aim to make a positive contribution to society – without necessarily compromising on your own financial goals.

 
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