Why impact investing is not charity – and five other myths

Investing for impact is not only truly exciting, it also has terrific potential to address some of the world’s greatest challenges. It would therefore be a terrific shame if its growth was held back by common misconceptions.

Their genesis is arguably the notion that impact investment is about putting money to work to do good, rather than to turn a profit – a form of charity, in other words.

This is not so, of course. The aim of impact investments is to achieve a social or environmental purpose alongside financial gains – not instead of them. Here are five of the most common myths about impact investing that need to be dispelled.

 
READ ALL ABOUT THE FIVE MYTHS